Make a Statement Campaign
Providing an opportunity for students to win a $10,000 scholarship made us ecstatic about the project. Having students apply via a dance audition video? Where do we sign? Working alongside Forever 21’s creative team to create a compelling and fun “behind the scenes” view of what professional dancers experience was thrilling, and allowed our dancers to showcase their unique talents. Kicking it alongside the stunning Taylor Hill in the fun Forever 21 fall line was a blast.
“The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness. As inspired individuals, we all have our different outlets – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be.“
Audience: Online Campaign for School Year
Location: Milk Studios Hollywood
Choreographer: Victoria Brown
Dancers: 10, Ages 7-29 with unique dance abilities
Styles: Contemporary and hip hop
Work with creative director of Forever 21 on creating movement that brings to life what being backstage as a professional dancer feels like.