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Rolls Royce knows how to create magic. The unveiling of their new SUV, the Cullinan, was no exception. Set against the stunning backdrop of the Pacific Ocean outside of the luxe hotel, St. Regis’ Monarch Beach Resort, 300 guests cheered the innovation of this iconic brand. Named after the largest diamonds of the Crown Jewels of the United Kingdom, the event called for a royal flair. Through the inventiveness of About Details Details planner, Michelle Yang, we were asked to provide a royal guard performance. Taking this is our starting point, we developed a rifle routine complete with tosses, flourishes, and catches on the knee to keep things exciting. Alongside, LA’s top colorguard performers, we created a short show to introduce the new Cullinan, along with ambiance performers.
Guests: 300+
Client: Rolls Royce
Sponsor: Nobleman Magazine
Planner: Details Details
Location: Monarch Beach Resort
Food: Bourbon Steak OC
Dancers: 4 Performed rifle routine prior to launch + ambiance sets throughout the evening
Stilt Walkers: 2
Additional Sponsors:
Timothy Oulton
Baccarat
Louis XIII Cognac
Macallan
Nolet
Pomar Junction Wines
Bloom Box Designs
Hashtag Photobooth
Atoms Media
GSocial